CHAPTER 2

Ideation

Workshop

Design explorations

RESEARCH

Design workshop

During the ideation session, the team explored low-fidelity solutions and discussed which of the best ideas should be included in the ideal job seeker experience.

Content Collection

Content Collection

User generated content products that encourage job seekers to share their work experiences on Indeed

User generated content products that encourage job seekers to share their work experiences on Indeed

Problem

Problem

User-generated content is at the heart of Indeed's mission, yet our content collection has been stagnant. We aim to provide a unique and authentic perspective on jobs and companies that can help all workers make better, more informed job decisions.

Details

Details

My role: Lead designer

Duration: 4 quarters

Responsibilities: End-to-end process

Constraints

Constraints

  1. There were limited resources available for content design and UX research.

  2. Traffic on Indeed was decreasing, which impacted the ability to collect more content from job seekers.

  3. It was difficult to measure how much time and money we saved by building a UGC design system.

Highlights

Highlights

Highlights

Despite constraints such as limited resources and decreasing traffic, my design efforts improved content collection by 5% and enhanced team efficiency through the creation of a modular design system

Despite constraints such as limited resources and decreasing traffic, my design efforts improved content collection by 5% and enhanced team efficiency through the creation of a modular design system

5%

5%

Increase in content collection

20+

20+

New design components

CHAPTER 1

Discovery

Beginner's mindset

Competitive analysis

Evaluative research

RESEARCH

Where we display content

To help job seekers easily and efficiently share their work experiences on Indeed, I needed to better understand the current state of content collection efforts.

From the initial audit, I learned that we have two types of content collection displayed on various surfaces of Indeed: a stand-alone write-a-review (WAR) funnel and micro-content funnels.

I contacted another team to gain a better understanding of how we use content collection. The collected content from the WAR funnel is displayed on a reviews page. Micro-content typically consists of interviews and Q&A content.

CHAPTER 2

Ideation

Workshop

Design explorations

RESEARCH

Design workshop

During the ideation session, the team explored low-fidelity solutions and discussed which of the best ideas should be included in the ideal job seeker experience.

CHAPTER 1

Discovery

Beginner’s mindset

Competitive analysis

Evaluative research

RESEARCH

Where we display content

To help job seekers easily and efficiently share their work experiences on Indeed, I needed to better understand the current state of content collection efforts.

From the initial audit, I learned that we have two types of content collection displayed on various surfaces of Indeed: a stand-alone write-a-review (WAR) funnel and micro-content funnels.

I contacted another team to gain a better understanding of how we use content collection. The collected content from the WAR funnel is displayed on a reviews page. Micro-content typically consists of interviews and Q&A content.

CHAPTER 1

Discovery

Beginner’s mindset

Competitive analysis

Evaluative research

RESEARCH

Where we display content

To help job seekers easily and efficiently share their work experiences on Indeed, I needed to better understand the current state of content collection efforts.

From the initial audit, I learned that we have two types of content collection displayed on various surfaces of Indeed: a stand-alone write-a-review (WAR) funnel and micro-content funnels.

I contacted another team to gain a better understanding of how we use content collection. The collected content from the WAR funnel is displayed on a reviews page. Micro-content typically consists of interviews and Q&A content.

CHAPTER 2

Ideation

Workshop

Design explorations

BRAINSTORM

Design workshop

During the ideation session, the team explored low-fidelity solutions and discussed which of the best ideas should be included in the ideal job seeker experience.

CHAPTER 3

CHAPTER 3

Hi-fi design

Hi-fi design

CHAPTER 3

Hi-fi design

CHAPTER 4

CHAPTER 4

Roadmap

Roadmap

Roadmap

Prioritization workshop

Prioritization workshop

To strike a balance between production speed and user insights, I propose running one experiment at a time and evaluating it based on a single variable.

During prioritization, I asked collaborators to estimate each identified experiment on two metrics:

- Effort (for engineers only): how much time it will take to run the experiment.
- Impact (for everyone): bounce rate

CHAPTER 5

UX strategy

Long term plan

What and where

UX Strategy

Long-term plan

At the same time, I was working on a long-term plan to improve our ability to identify and collect desirable content from job seekers, as well as to deliver more delightful experiences. I presented my strategy and framework to senior leadership, and spearheaded the effort to establish a more methodical and user-centric approach to content collection.

CHAPTER 5

UX strategy

Long-term plan

What & where

UX strategy

Long-term plan

At the same time, I was working on a long-term plan to improve our ability to identify and collect desirable content from job seekers, as well as to deliver more delightful experiences. I presented my strategy and framework to senior leadership, and spearheaded the effort to establish a more methodical and user-centric approach to content collection.

CHAPTER 5

UX strategy

Long-term plan

What and where

UX STRATEGY

Long-term plan

At the same time, I was working on a long-term plan to improve our ability to identify and collect desirable content from job seekers, as well as to deliver more delightful experiences. I presented my strategy and framework to senior leadership, and spearheaded the effort to establish a more methodical and user-centric approach to content collection.

CHAPTER 6

CHAPTER 6

Modular design system

Modular design system

Modular design system

I invested my efforts in creating a cohesive and consistent design framework. This framework helped designers from various teams to be more efficient by reusing new components

I invested my efforts in creating a cohesive and consistent design framework. This framework helped designers from various teams to be more efficient by reusing new components

Outcomes

Outcomes

Outcomes

10+

10+

Experiments

20+

20+

New design components

5%

5%

Increase in content collection

UX

Improved usability of content collection

Retrospective

Retrospective

Lessons

Lessons

While design components are crucial for avoiding usability issues and maintaining consistency, measuring their return on investment and profits on a small scale can be difficult. In the future, I plan to measure speed-to-market without a design system to establish a baseline, and then with a component system to determine its impact.

While design components are crucial for avoiding usability issues and maintaining consistency, measuring their return on investment and profits on a small scale can be difficult. In the future, I plan to measure speed-to-market without a design system to establish a baseline, and then with a component system to determine its impact.

Tradeoffs

Tradeoffs

Growth acceleration in established products can be challenging. It's all about moving the needle and consistently analyzing ongoing experiments. To better understand the results, each experiment was run one at a time, which took longer compared to launching an entire new experience at once.

Get in touch

Feel free to reach out if you want to have a chat, or have any questions

Contact me

Email

Linkedin

Medium

Instagram

Copyright © 2025 Konrad Marzec. All rights reserved.

Get in touch

Feel free to reach out if you want to have a chat, or have any questions

Contact me

Email

Linkedin

Medium

Instagram

Copyright © 2025 Konrad Marzec. All rights reserved.

Get in touch

Feel free to reach out if you want to have a chat, or have any questions

Contact me

Email

Linkedin

Medium

Instagram

Copyright © 2025 Konrad Marzec. All rights reserved.